With this document, we want to inform you about why we collect your personal data, what we do with it, what your rights are and how you can exercise them. If you are really interested in the fate of your data, we recommend that you take a couple of minutes to read it.
Who is responsible for the processing of your personal data?
Loyalty Card S.L. (hereinafter “Loyicard”), CIF nº B88511852, located at Centro de Empresas Boadilla del Monte, oficina 26, Calle Ronda 1, 28660 Boadilla del Monte – Madrid – Spain, will be responsible for your data and its processing.
Contact phone number: (+34) 91 907 52 95
If you have any questions, comments or concerns, or if you would like to make any suggestions about how we use personal information, you can send an email to the Data Protection Officer at dpd@loyicard.com.
To whom does this Policy apply?
The use of Loyicard’s website and its application is not intended for children under 14 years of age and they should therefore refrain from providing any information of a personal nature. In this regard, Loyicard recommends the use of its website and its application to persons over 18 years of age. To this end, Loyicard reserves the right to check the age of users of its website and its application at any time.
When do we collect your personal data?
Loyicard collects and processes personal data from users who have registered on our website or in our application, as well as from users who, not having registered, browse or consult them.
In this way, Loyicard obtains and uses the IP data and other identifiers provided by the device from which you browse our website or our application, while collecting the data you provide when you register as a “User” of Loyicard, as well as data obtained as a result of your browsing, requests, publications, conversations, searches, purchases, ratings from other users, participation in contests and data derived, where appropriate, from the linking of your registration on our website or in our application.
What data do we collect?
Loyicard only collects the data that are strictly necessary for the achievement of the purposes of obtaining them, which are detailed in the section ” For what purposes do we treat your personal data? of this Privacy Policy. That is why, if you do not provide us with such data, we will not be able to manage the requested registration or provide you with the corresponding service in each case.
For what purposes and on what legitimate basis do we process your personal data?
In the event that you have not registered on our website or our application, Loyicard will process the IP of your device for the following purposes:
- To know the origin of the download of our application, carrying out such treatment in attention to our legitimate interest for the improvement of the commercial offer.
In the event that you have registered on our website or our application, the purposes for which we will process your personal data are:
- To manage your registration and your user preferences within the registered user area, as well as to provide you with the services of our website or our application that you have requested. The basis of legitimacy that enables Loyicard to process your data for this purpose is your registration request.
- To ensure the proper use of our services and products, preventing unlawful uses or uses contrary to our policy and values, and may even unsubscribe you as a registered user. The legitimate basis for such treatment is compliance by Loyicard of certain legal obligations, as well as the legitimate interest of protecting our services and products.
- Send you, by any means, including electronic means, commercial communications in relation to the products and services offered by Loyicard, communications that may be addressed in response to your consumption habits, browsing or use of our website or our application. Loyicard will perform such treatment in response to the relationship with you, taking into account that such communications will always be about our products and services.
- Analyze the content of the chats in which you interact with us, in order to verify that you make lawful use of our services. Treatment that we will carry out under the protection of our legitimate interest to prevent fraud or illegal acts.
- Manage complaints and inquiries about products and services purchased through our website or our application, being the legitimate basis for this treatment the legal obligation of Loyicard in accordance with the regulations for the protection of consumers and users.
- If you have given us your express consent to this effect, we will communicate your data to third party companies outside Loyicard, in order to show you advertising tailored to your consumption and browsing preferences both for our own products and services, as well as those of third parties. Such processing will only be carried out if you give us your consent to do so.
How long do we keep your personal data?
In the event that you have not registered on our website or our application, the time of conservation of your personal data by Loyicard will be as follows:
- The processing of the IP or any other identifier of your device to know the origin of the download of our website or application will be carried out only at the time when the download takes place.
In the event that you have registered on our website or our application, the data we process will be retained for the following periods:
- The data collected to enable you to register on our website or application will be retained until you cancel your account.
- The data collected to manage your user preferences will be retained as long as you do not object to such processing.
- Data collected and processed to ensure the proper use of our services and products will be retained until the corresponding verification action has been carried out.
- The data collected to show you targeted advertising will be used as long as you do not object to such processing.
- Those data collected to send you commercial communications about our own services will be kept as long as you do not unsubscribe as a registered user and do not oppose to such treatment.
- The data obtained as a consequence of your contracting of delivery services will be kept until the civil liability derived from such service expires.
- Those data obtained as a result of complaints or queries that you may direct to us will be kept until the corresponding complaint or query has been resolved.
- Data relating to your browsing or consumption habits that we may have obtained from third parties will be kept as long as you do not revoke the consent given.
In general, when you unsubscribe as a registered user of Loyicard, Loyicard will delete all the information it has about you. However, Loyicard will keep purely statistical data on the use of its resources and tools by users.
Likewise, Loyicard will keep the billing and accounting data associated with the provision of the service.
With whom do we share your personal data?
As we have informed you, Loyicard only discloses your data to third parties outside our company if you give us your consent to do so.
On the other hand, third parties located outside the European Union may access your personal data for the sole purpose of providing us with services that are necessary to manage and offer our services and products to our users. In this regard, we inform you that we select only those service providers that offer adequate guarantees of protection of your Data, and you can contact Loyicard for further information in this regard.
In order to offer you our services with a better quality and to comply with our tax obligations, we inform you that the data you provide may be transferred to:
- Axarnet Comunicaciones S.L. C/ Cipriano Maldonado Jiménez, Local 3F, Torre del Mar, 29740 MALAGA, in charge of providing the hosting and domain for this website.
- Automatic Inc., responsible for the development of the WordPress CMS, used for the design and development of this website.
- Google LLC, responsible for the collection of analytics of this website.
- Apple Inc., a California corporation with its principal place of business at One Infinite Loop, Cupertino, California 95014, U.S.A. Responsible for the PUSH Notifications system.
- Stripe, an online payment processing platform headquartered at 510 Townsend StreetSan Francisco, CA 94103, United States.
What are your rights regarding personal data protection?
You may exercise your rights of access, rectification, deletion, opposition, limitation to the processing and portability of your data, as well as the revocation, at any time, of the consents, if any, provided to Loyalty Card S.L. with CIF number B88511852, located in Centro Comercial El Castillo Local 61 Office 20 28692 Villafranca del Castillo – Madrid – Spain, attaching a photocopy of your ID card or equivalent valid identification document. For your convenience, and without prejudice to certain formal requirements established by the RGPD, Loyalty Card S.L. offers you the possibility of exercising the aforementioned rights via email:
privacidad@loyicard.com
Likewise, we remind you of the possibility of making a complaint to the Spanish Data Protection Agency, especially when you consider that Loyicard has not duly satisfied the exercise of your rights. This claim may be submitted to the aforementioned authority through the different options offered by the electronic headquarters of the Spanish Data Protection Agency (https://www.aepd.es/reglamento/derechos/index.html).
